Business type
Saudi real estate listings and broker platform
All case studies
Real Estate · CRM Automation
Fursa Ghyr Property Matching Workflow
A real estate operations automation project for Fursa Ghyr, designed to connect property inquiries, WhatsApp conversations, demand capture, listing matching, broker handoff, CRM visibility, and follow-up workflows.
Core problem
Property inquiries, demand requests, listing matching, broker handoff, and CRM visibility were difficult to coordinate manually
Main outcome
A structured automation foundation for property inquiry intake, matching support, CRM updates, and team follow-up
Business impact
Reduced fragmented lead handling by connecting WhatsApp intake, property matching, CRM updates, sheets, and team alerts into a clearer operating workflow.
WhatsApp lead intake
Property matching workflow
CRM follow-up visibility
The challenge
The business friction
Fursa Ghyr's platform experience spans listings, map search, broker pages, property requests, contact forms, and WhatsApp inquiries. The operational challenge is what happens after interest is captured: turning chat messages and form inputs into structured demand records, comparing them against available listings, notifying the right team members, and keeping follow-up visible across sheets and CRM tools.
The solution
The system response
MASK AI worked on a WhatsApp-centered real estate workflow that structures inquiry intake, captures property demand, connects listing data, runs matching logic, triggers human handoff alerts, updates Google Sheets, and supports Zoho CRM lifecycle visibility. The system was designed for operational clarity, with validation points where human review still matters.
Capability map
What the system covers
Built around the operational jobs that matter: intake, product experience, workflow control, visibility, and follow-through.
WhatsApp inquiry intake
Structured property demand capture
Demand-to-listing matching workflow
Listing-to-demand matching foundation
Broker and team handoff alerts
Human handoff alerts
Zoho CRM lifecycle updates
Google Sheets operational layer
Webhook-based workflow orchestration
Operational QA and validation paths
Validation-focused automation debugging
Operating path
How the system flows
Property demand workflow
WhatsApp inquiries become structured demand records, listing matches, CRM updates, and follow-up.
08 stages
01
WhatsApp Message
02
Demand Capture
03
Matching Logic
04
Property Listings
05
Google Sheets
06
Zoho CRM
07
Team Alerts
08
Follow-up Workflow
Technology
Stack and architecture
The engagement combined product interface work, workflow logic, and implementation tooling around the operational needs of the project.
- n8n
- WhatsApp Cloud API
- Zoho CRM
- Google Sheets
- Webhooks
- Property Matching Logic
