Multi-location service business
Google Reviews Automation
An AI-powered automation system built to centralize Google reviews, detect employee mentions, identify photo reviews, and simplify monthly bonus reporting for a multi-location service business.
- Make.com
- Gemini AI
- Google Sheets
- DataForSEO
- Google Reviews
Manual review tracking and bonus calculation across several locations
Centralized reporting with AI-assisted employee detection
Replaced manual review checking with a repeatable reporting workflow, giving the team faster visibility into store-level review activity and bonus reporting without adding headcount.
The business friction
The client needed a reliable way to track new Google reviews across multiple locations, identify whether employees were mentioned, detect photo reviews, and calculate monthly bonus eligibility. The process was manual, time-consuming, and difficult to scale as more locations were added.
The system response
MASK AI built an automated review tracking system that collected review data, processed it through AI extraction, identified employee mentions and photo status, and organized the results into a centralized reporting layer for monthly bonus review.
What the system covers
Built around the operational jobs that matter: intake, product experience, workflow control, visibility, and follow-through.
Multi-location review tracking
AI employee mention detection
Photo review identification
Monthly bonus eligibility logic
Centralized Google Sheets reporting
Automated review checks
Manual review flags for unclear cases
How the system flows
Reviews move from location sources into AI extraction, reporting, and bonus review.
Reviews move from location sources into AI extraction, reporting, and bonus review.
Stack and architecture
The engagement combined product interface work, workflow logic, and implementation tooling around the operational needs of the project.
- Make.com
- Gemini AI
- Google Sheets
- DataForSEO
- Google Reviews
- Webhooks
What changed
The system reduced manual review tracking, improved bonus visibility, centralized reporting across locations, and created a scalable process for future expansion.
