Business type
Beauty e-commerce brand selling lashes, nails, applicators, and beauty tools
All case studies
Beauty Commerce · Storefront UX · Computer Vision
Mona Beauty Store Commerce Experience
A full beauty-commerce experience for Mona Beauty Store, designed around curated product discovery, premium storefront presentation, shopping flows, customer trust signals, and an interactive lash try-on layer that helps shoppers explore products more confidently.
Core problem
The brand needed a premium storefront and a more interactive way to help shoppers choose beauty products online
Main outcome
A polished beauty shopping experience with curated collections, product discovery, social proof, and virtual lash visualization
Business impact
Created a more conversion-ready storefront by combining product discovery, trust signals, checkout flow, and virtual try-on into one premium shopping journey.
Premium storefront
Product discovery
Try-on journey
The challenge
The business friction
Mona Beauty Store is not just a single-product page. The brand sells across categories such as lashes, nail collections, sponges, applicators, and beauty kits, with customers discovering products through collections, top picks, social proof, tutorials, and influencer-led trust. The challenge was to create a storefront that felt premium and easy to shop while also giving customers a more visual way to understand lash styles before buying.
The solution
The system response
MASK AI shaped the e-commerce experience around clear product discovery, curated categories, top-pick merchandising, customer testimonials, educational lash guidance, social proof, and standard commerce flows such as account, cart, and checkout paths. On top of the storefront, the virtual eyelash try-on experience adds a premium interaction layer using selfie input, facial landmark detection, product style selection, and overlay placement so shoppers can explore lashes visually before returning to the buying journey.
Capability map
What the system covers
Built around the operational jobs that matter: intake, product experience, workflow control, visibility, and follow-through.
Premium beauty storefront experience
Curated product collections and top picks
Product discovery for lashes, nails, sponges, and beauty tools
Cart, account, and checkout flow integration
Customer testimonials and brand trust sections
Educational at-home lash extension guidance
Influencer and social proof presentation
Selfie-based virtual try-on
Facial landmark detection
Eyelash overlay placement
Product style selection
WooCommerce product flow integration
Mobile-friendly customer experience
Foundation for AI-based style recommendations
Operating path
How the system flows
Beauty commerce journey
Discovery, trust, try-on, and checkout work together as one premium storefront path.
07 stages
01
Homepage Discovery
02
Collection Browsing
03
Product Selection
04
Social Proof
05
Virtual Lash Try-On
06
Cart Flow
07
Checkout Path
Technology
Stack and architecture
The engagement combined product interface work, workflow logic, and implementation tooling around the operational needs of the project.
- WordPress
- WooCommerce
- JavaScript
- Storefront UX
- Computer Vision
- MediaPipe
- face-api.js
- Product UX
